Research and Analysis

We collect data directly from customers (what they think, what they're doing and what they're planning to do). We assess customer satisfaction, determine brand equity, identify target customer groups and measure market size.
We sort scaleable databases to analyze patterns and establish relationships. This includes customer segmentation, customer lifetime value model, predictive modeling, profile analysis, analytical mapping, trend analysis and ROI effectiveness of marketing campaigns.

We analyze information from previously conducted research projects, trade press reports, online databases and interviews to gather background for primary research efforts or for competitive analysis.

Qualitative research services:
We conduct focus groups, one-on-one interviews and mystery shops to collect data regarding attitudes, purchase patterns and the “customer experience.”

Quantitative research services:
We generate numerical data, including phone surveys, mail and Web-based surveys.

Strategic and tactical planning:
Includes client consultation, direct marketing list management and data mining.