Database
Marketing
Database marketing is the
technique of gathering all the information available about
your customer, leads, and prospects into a central database
and using that information to drive all your marketing
efforts. The information is stored in a marketing database
and can be used at both the strategic and tactical levels
to drive targeted marketing efforts.
Our client can utilizes database marketing continually
gathers, refines, and analyzes data about their customers,
their buying history, prospects, past marketing efforts,
demographics, and so forth. They analyze the data to turn
it into information that supports all their marketing and
sales programs.