In November 2009 Opel introduced the newest version of Opel Astra in frame of a big international promotion campaign in Budapest with the help of in cooperation with the German event organizers of Opel, Brandscape, took care of the promotion of the new Opel Astra model in Budapest’s two shopping malls. Adam Opel GmbH is a German automobile company which was founded by Adam Opel in 1863. It has been a substantion of General Motors (GM) since 1929. The Opel Astra-promotion was built up from different activities: visitors of the shopping malls could observe the new cars from outside and inside, could be part of an Opel-spot, received little gifts for registrations and at the end of the event they could win different prices. The event proved to be extremely successful and our partner remained very satisfied.

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